Insights for Marketers and Managers


Symbolism: Military Funerals (Part II) Playing of TAPS

Posted by Carroll Dale on Fri, 07/07/2017

The word “TAPS” derives from “Tattoo” or from the Dutch for “Taptoe” which was a call to close the beer taps for the evening, send the men back to camp and extinguish the lights. It more than likely was played on a drum.

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Memorial Day Checkup

Posted by Carroll Dale on Mon, 05/08/2017

One of the greatest ways to honor and remember those who have fallen is to make sure that their families are taken care of and receiving all the VA benefits due them.  When was the last time you conducted a Veteran Benefit Check Up in an effort to assist your residents or referrals? Let us help you shine and be the great and loving senior advocates that you are.

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Symbolism: Military Funerals (Part I) | The Three Shot Volley

Posted by Carroll Dale on Wed, 01/25/2017

Saturated in deep tradition, civilians often find it difficult to fully understand and appreciate the funerals of our military members. In this series, we hope to shed light on the beautiful history and meaning steeped in honoring the passing of our veterans.

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2016’s Best & Worst Places for Veterans to Live

Posted by Carroll Dale on Mon, 11/07/2016

Richie Bernardo for Wallethub.com takes an in depth look at our states with a unique goal- to investigate the best and worth places for our veterans to reside. From Arizona to Detriot, Wallethub breaks down the important factors concerning veterans and the place in which they live.

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Patriot’s Day

Written by Carroll Dale on Thurs, 09/08/2016

Patriot’s Day was established in memory of the tragic events which took place on 11 September 2001. Although it is not recognized as a Federal holiday formally observed with Federal office closing, it is recognized as a national day of mourning for all of those who lost their lives and that day.

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Memorial Day Remembrance

Written by Carroll Dale on Mon, 05/30/2016

Today we honor the brave men and women of the Armed Forces who made the ultimate sacrifice, their own lives, to defend the principles on which our great nation stands.

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Maintaining a Healthy Sales Funnel Part 3: Available Inventory

Written by Carroll Dale on Wed, 05/12/2016

In any industry, collaboration between sales and marketing is paramount to maintaining a healthy sales pipeline.  As we know, marketing’s primary function is to consistently generate qualified leads for sales to follow up and eventually close.  However, in the senior living industry the complex nature of this relationship is compounded exponentially by a multitude of variables.  Factors such as handling attrition, average length of stay, available inventory, and pricing all impact closing ratio’s and can significantly lengthen the sales cycle.

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Maintaining a Healthy Sales Funnel Part 2: Average Length of Stay

Written by Carroll Dale on Weds, 03/30/2016

In any industry, collaboration between sales and marketing is paramount to maintaining a healthy sales pipeline.  As we know, marketing’s primary function is to consistently generate qualified leads for sales to follow up and eventually close.  However, in the senior living industry the complex nature of this relationship is compounded exponentially by a multitude of variables.  Factors such as handling attrition, average length of stay, levels of care, available inventory, and pricing all impact closing ratio’s and can significantly lengthen the sales cycle.

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Maintaining a Healthy Sales Funnel Part 1: Handling Attrition

Written by Carroll Dale on Thurs, 03/10/2016

In any industry, collaboration between sales and marketing is paramount to maintaining a healthy sales pipeline. As we know, marketing’s primary function is to consistently generate qualified leads for sales to follow up and eventually close. However, in the senior living industry the complex nature of this relationship is compounded exponentially by a multitude of variables. Factors such as handling attrition, average length of stay, levels of care, available inventory, and pricing all impact closing ratio’s and can significantly lengthen the sales cycle.

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Agent Orange Exposure Impacting Veterans

Written by Carroll Dale on Mon, 01/18/2016

The next large group of veterans who will be seeking care are our Vietnam Veterans and in fact many have already moved into independent or assisted living. The youngest amongst them are around the age of 60.

Many of these Veterans were exposed to the toxic defoliant known as Agent Orange from cargo bays, transport ships to actually walking through thoroughly defoliated areas of jungle/forest. Not only were the individuals exposed suffering, but it has also been linked to birth defects in their children.

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Mission Driven – You Bet.

Submitted by Carroll Dale on Thurs, 09/10/2015

I really am not kidding when I share with communities, agencies and families that we are a mission driven law firm. Everyone in our office has a military connection in some format which truly allows us to be compassionate and resourceful when trying to meet the needs of our clients. We get it. We hear you. We want to help.
Our attorney, Kristen Vanderkooi, has a wonderful love story about two veterans close to her heart. Her grandparents were both veterans.

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Communicating with Aging Parents with Care and Candor

Submitted by Carroll

What would the average American say is the most difficult conversation that takes place between a parent and their child?  It’s a pretty sure bet that most people would respond with “the talk” about the birds and the bees and who could disagree with them?

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The Walk

Submitted by Carroll

I thought this 4th of July it may be nice to not only celebrate our independence and all the wonders that entails, but to also give special recognition to those who “walk”. I’m referring to those who are honored to guard the Tomb of the Unknowns at Arlington National Cemetery. In the scope of sheer numbers there are very few, a tiny fraction, who have earned this distinction and it is indeed considered one of the most honored and prestigious roles amongst our military. The regimen is grueling as far as testing, dress code, behavior and demonstrating your commitment to the honor, let alone the hours and hours of walking “the walk”.  I am so pleased to share with you Missy Williams’ memories of her father’s Walk in a video taken by her Uncle. I am proud to be counted amongst her friends and work by her side to assist families. Missy, a senior living advisor with A Place for Mom, has assisted over 1000 families seeking guidance for long term care in the last year.  This is for you Missy and your Dad – Happy 4th of July!

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Monkey See – Monkey Do
Submitted by Carroll

You start with a cage containing four monkeys, and inside the cage you hang a banana on a string, and then you place a set of stairs under the banana.   Before long a monkey will go to the stairs and climb toward the banana.   You then spray ALL the monkeys with cold water.

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Senate Passes Father’s Day Bill
Submitted by Carroll

On May 12, 2015 the Senate passed legislation that would grant the fathers of fallen and disabled veterans the same federal hiring preferences as Gold Star mother’s.

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Two California Companies Latest Accused of Defrauding Veterans

Bakersfield, CA

The Kern County District Attorney’s office in California has filed a civil suit against two companies accused of ripping off at least 60 veterans. Both companies, Ally Senior Care and Senior Veterans Benefit Advocates, are owned by the same individual. The D.A. also filed a civil suit against the owner alleging that funds were electronically withdrawn from veterans’ bank accounts that were allocated for their care.

Original Article>
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What does your Veteran Community Outreach look like?

The lessons we can learn from our living Veterans are invaluable and the stories they tell can enthrall and captivate you regardless of your age. They have a beautiful and emotional way with raspy, soft and sometimes quivering voices place you right in the middle of a conflict and make the event so real that you get goose bumps. Others are quiet with sensitive, soulful eyes and keep their memories to themselves but the respect they pay each other and the fallen is obvious. Their actions do speak louder than words.

Greg LaVersa, Director of Community Service for Troop 555 and owner of Always Best Care Basking Ridge in NJ feels it is important that his troop and others learn from our Veterans and give back when they can.

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Dr. Doolittle’s Push Me – Pull Me Phenomenon

Submitted by Carroll
Everyone, or at unnamedleast of my age, remembers Dr. Doolittle and his bizarre critter “Push Me-Pull Me.”
It was a visually entertaining, interesting animal and a curious genetic phenomena. What you may not have connected is the good doctor’s name and the amount of non-productivity the creature created…

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Good Home Care Agencies Affected by Another VA Scam

Submitted by Carroll

Sadly the most recent potential scam f654or endangering our Veterans and their ability to maintain or be awarded their rightfully earned Pensions plus Aid and Attendance is coming from individuals targeting Homecare providers.

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Working from Home and Maintaining Sanity – Part 1

Submitted by Carroll

I have had the good fortune of being able to work from home for over 10 years now. The trick is maximizing your production while in a home environment and it is a tricky business and there are many traps into which one can fall. In my opinion, if you want to succeed, there is one critical point to keep in mind.

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USO – Until Everyone Comes Home

Submitted by Carroll

Founded in 1941, the United Service Organizations serves our military away from home with programs, services and entertainment and works in concert with the Department of Defense.

The goal is for our military men and women to feel at home and have a slice of America to remind them of our support. An article in Look magazine stated, “For the little time the show lasts, the men are taken straight to the familiar Main Street that is the goal of every fighting American far away from home.”

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Veterans Choice Program- Location Marketing

Submitted by Carroll

Congratulations Veterans! Being phased in and implemented is the VA Choice Program (part of the VACAA 2014) to help veterans receive and gain access to health care more judiciously and expeditiously than ever before and at the local level. The Veteran does have to be enrolled in the VA Healthcare Systems to utilize the Choice Program.

Here are the basic highlights:

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CFEVR Assisted over 4,000 Veteran Families in 2014!!

Submitted by Carroll

The Center for Elder Veterans Rights has spent the last 2 months updating and giving our website a well-deserved face lift with a focus on meeting the dynamic needs of communities, referral services and families. We have added several new features available for you and our client families on our new “user friendly” site. Our goal is that our website will continue to be a “living breathing” tool and help communities build safe Veteran Outreach Programs in 2015 for those wanting to research Pension plus Aid & Attendance Benefits or Service related Compensation.

CEVR-small logo (255x78) (2)

To get a true flavor, visit our website @ www.cfevr.org and take advantage of our updated articles, resources and posts.

Here’s some of the recent highlights added for 2015

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Stitching Together our Veterans

Submitted by Carroll

Tying our veterans to the movie Lilo and Stitch may seem like a real stretch but I feel there is much more here to this unlikely comparison than one would initially think.

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“Ding Ding Ding” – Could you please send someone up to get my baggage?

Submitted by Carroll

Do you pack 2 weeks worth of items for a weekend trip? Some of us not only over pack but willingly pick up other’s baggage along the way….STOP IT.

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No One Moves During the Holidays

Submitted by Carroll

The above is a myth, however believing it allows agencies and communities to not be at peak performance during a critical time of the year.

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The Birthday Party Bomb

Submitted by Carroll

Having been in the senior industry for many years I like to think I have learned a thing or two, but sometimes we all get schooled and the lesson is a really, really good one!

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